Video Marketing – How to Get Eyeballs Viewing Your Online Videos
What if I told you that you could create a 5 minute video in less than an hour of work with no video editing skills and have it seen by hundreds or thousands of visitors who’re interested in learning more about your product?
It’s not only possible – it’s easy. Here’s how.
Creating a Video is Easier Than You Think
When most people think of creating a video, they usually think of complex camera equipment and an editing process that takes years of study to understand.
Nothing could be further from the truth.
Hiring a student videographer to both film and edit should cost you no more than $400. The quality will be great.
Don’t want to pay big bucks for your video?
There are plenty of services that you could use to create your video for a relatively small cost. Most of these are text or image slideshows that you can record and just add your voice on top.
Instead of going through a costly recording process, you can deliver the content through image, text and your voice. The content, not the delivery, is what your visitors really actually care about.
Creating your entire video could take less than a week if you’re shooting a short informational video.
On the other hand, a text-to-video software will let you create and upload a new video in a couple of hours – even less after you have some practice.
GFX Video Writer software will convert text to video in just a few minutes – no techie skills required.
Distributing Your Video to Hundreds of Visitors
Imagine now taking your video and having that distributed to hundreds of visitors – With just one click of the mouse. It is as easy as it sounds.
There are two ways to do this.
You could do it automatically for free, or you could have people do it for you for a fee.
To do it for free, Google for the search term “free video submission” or usethe free service at TubeMogul.com to automatically upload your videos to a range of online video sharing sites.
As an alternative, you could pay $25 to $100 to have your videos manually submitted by real people to dozens of sites.
I won’t recommend any particular paid service. Just Google for the search term “video submission service” and perform your own due diligence.
The advantage of paid manual submissions over free automated submissions is in the human eyeballs that, for a fee, will see to the details of optimum tag and keyword use, and submission of (and even rotation of) effective descriptions for your video.
That’s right – I said rotation of your video descriptions. This is important!
Most fee based video submission services will rotate several different descriptions for any one video. This makes your video listings more natural – and less duplicated – to search engines.
Why Distribute Your Videos to Multiple Sites?
Why not just put it on YouTube – where most of the traffic already is?
There are two reasons why YouTube by itself is just not enough.
Reason #1 – Traffic and Pre-qualified Visitors
Sure, big sites like YouTube do get the most traffic. But the other side of the coin is – your video can just as easily get lost amid the millions of other videos on YouTube.
Smaller video sites do have smaller traffic – but you will have fewer competing videos to deal with.
For the sake of generating traffic – do submit your videos to YouTube – but do not overlook the traffic power involved with submissions to say a few dozens of smaller video sharing sites.
Reason #2 – Backlinks
Well placed backlinks (links on other sites that point back to yours) are critical to search engine optimization and ranking well in the search engines.
When you submit to multiple video sharing sites, every video you release can easily get 30 to 50 backlinks or more, depending on how many sites you use.
Sure, the one-time initial set up takes a bit of work. But once you’re set up, you can do the actual distribution process in a matter of minutes.
Using a text to video software you could very realistically convert one text article to video each day, getting 50 links a day pointed back to your website – That’s 1,500 well placed backlinks to your website every month.
The Process
Just to reiterate how simple and powerful this process is:
- Creating a video for online distribution can take as little as an hour.
- Setting up accounts at 30 to 50 video sharing sites will take 2 to 4 hours – one time.
- Automated distribution with a free service like TubeMogul.com requires 30 minutes a day.
- Your videos will be seen by hundreds or even thousands of potential website visitors.
- You’ll get a ton of backlinks for SEO.
In short, creating simple videos and sharing them at popular online video sites can jump start both your traffic and your search engine rankings.















