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LinkedIn has been, and continues to be underestimated by many social marketing experts. Many see LinkedIn as a social network for businesses – and it is. But there is so much more to LinkedIn that you need to be on the inside to realize the power. Here’s how to get started.

Step # 1 – Complete Your Profile

One of the first things to do if you hope to dominate LinkedIn traffic is to Read the rest of this entry »

Video marketing is one of the best ways to generate a large amount of traffic to your websites.

If you are using a PC you can create simple but effective videos in under one hour with  Windows Movie Maker. Mac users can do the same on iMovie.

When your video is ready for publication you can upload it to the popular video hosting sites such as YouTube, Yahoo Video, Vimeo, Viddler and many more. But as in other forms of content marketing – ie. article submissions – a few videos uploaded randomly will  Read the rest of this entry »

In promoting products and services with social media there is no magic ads vs. content ratio.

It can vary from niche to niche, and also based on your target market demographic.

Some social markets will respond well to a Read the rest of this entry »

By and large, social site dwellers are even more thin-skinned about spammy sales pitches than are email users. So, success at social marketing requires you to spend time socializing.

That should be obvious.

Still, many marketers skip this part of the process when attempting to use social media to advertise their wares.

They focus only on making money, and instead of winning friends and Read the rest of this entry »

Twitter.com marketing may be easy, but may produce an undesired result if not done with care and attention.

Twitter social marketing has to be approached in a completely different way than other forms of advertising because Read the rest of this entry »

Social marketing on Facebook.com is fairly easy, but there are several different ways to go about it. The easiest way is by setting up fan pages, so that people can click the “like” button and follow your updates.

It’s important that your fan page has a purpose if you want it to be successful. You must have a Read the rest of this entry »

MySpace.com was the first really massive social network. It literally gained millions of users its first few months online.

Their format was simple, but effective, and their growth was an internet phenomenon.

MySpace.com rules made social marketing difficult. Even a hint of marketing could Read the rest of this entry »