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Archive for the ‘Content and Article Marketing’ Category

QUESTION: If you are targeting competition on the [Google] keyword tool do you shoot for a low competition (.36 – .4 and below) with 30,000 – 130,000 local monthly, a CPC of .6 – 1.2 and low page rank (0 – 3) on the associated page? OR do you go after the big tuna?

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ANSWER: I suggest working both long term and short term seo strategies.

Short term 3 to 12 weeks targeting 20+ low comp low traffic keywords to Read the rest of this entry »

By now you know there are a lot of different ways to generate website traffic on the internet.

Some take a long time. Some are instant. Some are free. Some cost money.

Blogging is one of the best things you can do to promote your business and generate traffic to your direct salespages and affiliate links.

A blog is a great way to get traffic because you can use a Read the rest of this entry »

Besides the traditional text articles, blogmasters should consider presenting a mix of video and audio content to keep the reader interested.

Most of the world’s internet users now have broadband internet connection that can load and play video and audio content with no problem. Embedding those media forms into a Wordpress blog post (as the primary content or as a supportive element) is just a matter of a few button clicks within the WP admin platform – especially when using one of the many free Wordpress plugins  that are designed for that purpose.

It’s also good to remember that Youtube.com is being touted (at least as of this writing) as the “world’s second largest search engine” – right behind Google of course. Literally millions of videos on practically every topic of human interest are available for use as content on privately owned blogs.

To make it falling down simple, Youtube even creates the video embed code to copy/paste into your blog post. In other words, Youtube wants their videos to go viral.

A word of caution however …. before you embed any Youtube video into a blog post, watch that video through until the end, to be sure it isn’t in direct competition or conflict with your own blog and offerings.

Any business owner, online or offline, will be required to wear different hats from time to time. In the IM field, the two we most commonly wear are the “educator” hat and the “salesperson” hat.

These two hats can appear to be in conflict.

One trench of Internet Marketing wisdom tells us to seek targeted visitors who come with a pre-qualified interest in our products and services.

Another view tells us to provide knowledge and insight, to freely share our field experience – that in doing so we will Read the rest of this entry »

Getting website traffic from document sharing sites can be even more effective than traditional article marketing. At this point, few active marketers have realized how powerful these directories can be.

But that situation won’t last much longer.

You can use PLR content rewrites, or your own unique stuff, and upload it to these sites in Read the rest of this entry »

Video marketing is one of the best ways to generate a large amount of traffic to your websites.

If you are using a PC you can create simple but effective videos in under one hour with  Windows Movie Maker. Mac users can do the same on iMovie.

When your video is ready for publication you can upload it to the popular video hosting sites such as YouTube, Yahoo Video, Vimeo, Viddler and many more. But as in other forms of content marketing – ie. article submissions – a few videos uploaded randomly will  Read the rest of this entry »